marketingreallyrocks.blogspot.com
Understanding the Customer: February 2010
http://marketingreallyrocks.blogspot.com/2010_02_01_archive.html
Saturday, 20 February 2010. 2006 states 'By the year 2010, 20% of Europeans will be 62 or older. The fastest growing age segment can be explained by the aging of boomers, an increase in awareness of healthy lifestyles and nutrition, coupled with improved medical diagnoses and treatment.' This means that today the over 50's are a much larger target market for companies to attract. The following link shows how the population is changing over time http:/ news.bbc.co.uk/1/hi/uk/4045261.stm. Accounting for 17...
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